Draining the Will to Make the Sale: The Impermissibility of Marketing by Ego-Depletion

Abstract

We argue that many modern marketing techniques are morally problematic because they take advantage of a phenomenon known as 'ego-depletion' according to which willpower is, similar to physical strength, a limited resource that can be depleted by predictable factors. We argue that this is impermissible for the same reason that spiking someone's drink to impair their judgment is impermissible.

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