Integrated Optimization of Bus Line Fare and Operational Strategies Using Elastic Demand

An optimization approach for designing a transit service system is proposed. Its objective would be the maximization of total social welfare, by providing a profitable fare structure and tailoring operational strategies to passenger demand. These operational strategies include full route operation (FRO), limited stop, short turn, and a mix of the latter two strategies. The demand function is formulated to reflect the attributes of these strategies, in-vehicle crowding, and fare effects on demand variation. The fare is either a flat fare or a differential fare structure; the latter is based on trip distance and achieved service levels. This proposed methodology is applied to a case study of Dalian, China. The optimal results indicate that an optimal combination of operational strategies integrated with a differential fare structure results in the highest potential for increasing total social welfare, if the value of parameter related to additional service fee is low. When this value increases up to more than a threshold, strategies with a flat fare show greater benefits. If this value increases beyond yet another threshold, the use of skipped stop strategies is not recommended.

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